SEO Help and Advice

When pursuing a link, which is more important, relevance or authority? If your site has a blog with public commenting turned on, links within those comments could pass your reputation to pages that you may not be comfortable vouching for. The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring. You need to understand where you are now in order to accurately assess your future rankings. Getting backlinks are important but if you get a ton of useless backlinks from irrelevant spammy sites or use “link software” then you’re doomed. In short, success in SEO marketing lies in adhering to good practice and avoiding silly mistakes.

Google ranking factors

User signals are behavioral patterns of users which Google uses to establish the rankings of your website in the search results. For instance: users click on a result in the search engines and after that, they immediately bounce back to Google. This is a signal that the website does not fit the search query of the user. LSI keywords are synonyms that Google uses to determine a page’s relevancy (and possibly quality). Sprinkle them into every post. Trust an SEO expert who will build a campaign that uses a proven process, creates original branded content and monitors relevant metrics. With so many options, many brands and marketers are left to ask: What are the best tactics for SEO? And even more, what are the strategies that will produce the best long-term results? Use your keywords in the meta-tags, web page title, sub-headers and web content. Make your web content unique. A keyword density of 1-3% and word count of more than 400 words is ideal for on-page optimization. Create a sitemap page to make search engines spiders love your web pages. This helps in indexing the internal pages fast.

Local SEO is way more than Google

Rankings matter. But they’re not the metric you should be focusing on. Make sure the site makes good use of anchor text in its internal links. This is a free opportunity to inform users and search engines what the various pages of your site are about. Don’t abuse it, though. In the coming times, content from social media such as Facebook, Twitter and LinkedIn will gain more importance on the SERPs You can read an onsite SEO beginners guide here. Google will follow your links, the post and pages that have the most internal links will be most likely to rank high in the search engines. Some websites (on entering them) request a malware installation. These kind of websites are categorized separately by Google, as they can sense something fishy or suspicious activity going on in there. Linking to such websites can negatively affect your rankings.

SEO is leading the way

Gaz Hall, a Freelance SEO Consultant, commented: "Change is the only constant you can count on in search engine optimization. Although we often say that the fundamental principles of search engine optimization don’t change, pretty much everything else does. If you want to be really, really good at this, you cannot be inflexible. You cannot afford the luxury of becoming emotionally bonded to any particular idea." If you are not a regular monitor of your blogs, it’s better to make all your comments a no follow, or else you might breach Google’s terms of service. Creating infographics that give detailed information about your niche is another great way to build links. People using your infographics will be required to place a link to your site (where they obtained the infographic), thus giving you an easy backlink from a site relevant to your niche. Amazon search and YouTube & Video search need to be taken into account, as search share of voice is given more to platforms other than Google. Google has placed an increased onus on trust in recent times. If Google trusts your site, it means your site is more resilient and also tends to ranks better.

Determining Relevance in Link Building

The day may come when links are less important to rankings, but that day hasn’t arrived yet. Link outreach is a bit “old school” but can still be quite powerful. SEO is about providing value, not tricking search engines into ranking you higher. Competitor analysis is a lot easier when you have the right tools. Solving real customer problems is a major key to mastering evergreen content marketing.

What is SEO really about?

In link analysis, search engines measure who is linking to a site or page and what they are saying about that site/page. Over-optimization is proof that there can sometimes be too much of a good thing. Improving your ranking for certain online keywords is ideal, but mutilating your content by stuffing keywords into everything you write, or building way too many links with the same anchor text will not only look unnatural but also hurt your SEO strategy. Just typing in an incomplete search term will result in a whole lot of unnecessary results which might not be what you are looking for. Websites with fresh content added on a regular basis are given more authority, and rank higher in the search results. Fresh content tells Google you are maintaining your website. If you’re new to the SEO game it's easy to be fooled into thinking that once you get the basics down it’s easy peasy, especially when you have a few small successes right away – you’ll get an inflated sense of ego and think “I got this!”.